MLM Lead Generation – Three Prospecting Ideas for the Wild at Heart
Prospecting – the art of finding customers and recruits, also called mlm lead generation – can be a challenge. But by using your imagination, a clear goal, and some marketing techniques you can turn your business from a tiny ant hill into a mighty fortress.
As an independent representative since 1997, I have moved several times and had to re-establish my businesses all over again. I have found the best goal is the simple one: let everyone within a ten-mile radius know what I am selling and about your earnings opportunity. Below, I’ll show you some simple mlm lead generation techniques.
Here are three of my best basic mlm lead generation ideas for getting the word out:
1. Turn your vehicle into a rolling billboard!
Call a sign company and have vinyl letters put on your vehicle. It does not ruin the value of your vehicle — vinyl letters come off easily with a hair dryer — yet, the results of this kind of mlm lead generation advertising are astounding. I have had people waiting for me when I come out from grocery shopping. Many times I have even found orders under my windshield wipers! So you say that your company is not that well recognized yet? You can change that, especially in your own town. Having the company name, pictures of the products, and your phone number on your vehicle will definitely get people to ask you about the products! Consider having a form of the company name on your license plate. It is an extra fee in most states, but money well spent.
Ready for the “over the edge” mlm lead generation idea? I bought a light up sign for the roof of my van that used to belong to a pizza delivery restaurant. I peeled off the word “pizza” and added my company name in vinyl letters — it is the talk of the town! By the way, vinyl letters at the hardware or office supply store are very inexpensive (ranging from 50 cents per letter on up depending upon size). Consider having it professionally done if the lettering is to be very large or if you have a lot of letters to put on.
2. Don’t leave your house without wearing your company name!
Do you remember how Laverne on Laverne and Shirley always had a letter “L” on all her shirts? Try that! Many good iron on letters are also available. It does not matter if the company name is well known — people will ask you about it when you have it prominently displayed.
You can also wear company supplied buttons and pins. I have a black blazer that I have EVERY award pin that I have ever won pinned on —it does look a little “wild”. But, every time I wear it, people always want to know what the pins mean, what I had to do to get each pin, etc. I always wear my black blazer when I am traveling to and from the company conventions — and I always get customers and recruits from talking about my pins.
(Here’s another mlm lead generation tip to use with a jacket: I keep my right hand jacket pocket filled with my business cards to give to everyone I talk to, and I have my left hand jacket pocket empty to put cards in that I get from all the people I talk to, so I can follow up with them!)
You can also wear hats with your company name or carry a tote bag with the company name on the side. Make sure you always bring lots of mlm lead generation brochures/marketing materials and company literature with you — people WILL ask you!!
3. Leave a marketing material, literature, or business card everywhere you go!
When I go to the shopping mall, the first place I visit is the rest room — I leave my mlm lead generation marketing material with a recruiting flyer on the sink near the mirror and on the tank in each stall! I give marketing materials to everyone I meet: the grocery clerk, the baker, the butcher, the laundry attendant, the drive-thru window person, the bank teller, the gas station attendant, the toll booth attendant — you would not believe how many opportunities you pass up each day to get your message out!
Feeling bashful today — simply say “This is for you!” and hand them your mlm lead generation marketing material. To cut down on my marketing material expenses, I often use outdated marketing materials for this type of prospecting — and I have stickers put on the front that say “Call for current prices and product availability.” This way they get my name, address, and phone number and a sneak peek at our product line. I have my friends in my company save their outdated marketing materials for this reason.
I also leave stacks of mlm lead generation marketing materials at the entrances to grocery stores and in laundromats. Dentist’s offices, doctor’s offices and any other place where people must sit and wait are excellent places for you to leave your information. Ever leave your marketing material with the tip at a restaurant? I had special business cards made up that read “YOUR SERVICE WAS EXCELLENT! If you are ever looking for a job, please give me a call!end_of_the_skype_highlighting. You will be surprised how well these cards work. I try and hand them to the prospect personally with a tip — the impact lasts longer. I always add “I wanted to make sure you knew how much I appreciated your service today!
With this idea you need to set goals for yourself. Example: I will hand out 20 mlm lead generation marketing materials today. I will hang up 10 posters on bulletin boards today. Be consistent and don’t be discouraged by an occasional “No”.
Ready for the wild mlm lead generation idea?
Spend the day driving through bank drive thrus in town and simply put in your marketing material, sample, and business card — and drive off! Believe it or not, this works!
Now, let’s go over the edge: next time you are held up in traffic at a traffic jam, jump out of the car and hand a marketing material to the person in the car ahead of you! (Yes, I actually know someone who does this!)
Whether you use these mlm lead generation ideas or change them to fit your goals — make sure you take action towards your goals today. Remember my favorite saying: “The only place that SUCCESS comes before WORK is in the dictionary!”
