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Al-Yassa Al-Mahi
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The Power of A Good Title
A Good Title Is A Work of Genius A Good Title Is A Work of Genius: That’s what Emanuel Haldeman-Julius said about changing the title of a book to increase sales. And he should know, he’s the guy who single-handedly sold more than 100,000,000 “little blue books” during the first part of the 20th century …
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