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Al-Yassa Al-Mahi
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Do You Know the Common Direct Marketing Measurements?
Do You Know the Common Direct Marketing Measurements? John Wanamaker, a 19th century entrepreneur, once famously made the statement, “I know that half of my advertising is wasted, I just don’t know which half.” Fortunately for today’s marketers, there are scientific ways to determine which half is wasted, and which half is not, through the …
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