Al-Yassa Al-Mahi

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LEARN ABOUT DIRECT MARKETING

Direct Marketing

LEARN ABOUT DIRECT MARKETING In order to learn about direct marketing, we must first understand what DIRECT MARKETING is. Direct marketing as defined by Drayton Bird, DIRECT MARKETING consultant and former vice chairman of Ogilvy Mather Direct, is “Any activity by which you communicate directly with the individual and they respond directly to you”. This …

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